First, I would like to define the meaning of multimedia journalism. In fact, there are two ways of defining multimedia journalism. Firstly, the presentation of a news story package on a website using two or more media format and secondly, the intergated presentation of a news story package through different media such as radio, television, SMS, print newspapers and magazines.
In other words, media practitioners or journalists can use the strengths of multimedia journalism through the medium of image, sound and text to produce stories.
But, of course, multimedia journalists should know how to use a variety of digitial tools to disseminate information to the target audience.
For example, news briefs or summaries written by the Malaysian National News Agency (Bernama) journalists to cater to the needs of print newspapers, broadcast and online news service are used for SMS news alerts.
Bernama SMS news alerts carries breaking business news based on content from Bernama Economic News and the Bernama General News service.
This was made possible through the cooperation of Bernama and Celcom, one of the established private telecommunication firms in Malaysia. Consumers can get the latest news and updates, and so far, the response from them is quite encouraging.
Apart from that, Bernama journalists also use their website - http://www.bernama.com/ to present stories. As convergence develops, I believe that multimedia journalism in Malaysia will change for the better in future.
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