Convergent journalism is a new media trend that combines multimedia resources such as print, television, radio and the internet. In what is seen as a paradigm shift, convergent journalism plays an important role as a new and effective news provider by bringing print, broadcast and online staffers under one roof or news centre.
Undeniably, the needs of news consumers are changing with times and therefore, the newsroom of the future needs to change accordingly – in order to better meet the expectations of the news consumers.
I think one of the advantages of convergent journalism is the emergence of versatile journalists who can handle different positions in a converged newsroom. For example, in my own organization - Malaysia News Agency (Bernama) is moving towards this direction.
In fact, journalists from editorial desk and audio-visual (AV) sections (TV news for Astro, one of the satellite cable networks in Malaysia ) came together to share content as part of Bernama’s convergence efforts. Being a government news agency, Bernama has editorial, photography and AV section, and its website is accessible at this address: www.bernama.com.
Bernama is also planning to set up its own radio station airing mainly current issues and news soon.
I believe that convergent journalism gives the chance to journalists to familiarize themselves with multiple media platforms, particularly in creating news stories for print, audio, video, and online media platforms.
In my own view, journalists should prepare themselves for a changing media world and familiar across all three mediums – audio, visual and text, and this is where the theory of convergence journalism comes into play.
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